Selling a condo in today’s market is tough.
Unlike before, when you could list low, set a bidding date and expect multiple offers, that strategy doesn’t work anymore.
The reality is, condos are sitting on the market for an average of 90 days.
The longer a unit sits unsold, chances are, the lower the SOLD price.
Buyers start assuming something is wrong and offer less and less.
Simply posting your property on MLS and wait for an offer to come? Good luck!
It takes skill, strategy and connections to get results.
And yet, last week, we sold a 1 bedroom unit in Richmond Hill in just 2 days.
How did we do it in this market?
In this video, I’m breaking down the exact strategy we used.
So you will find out what it takes to sell your unit fast.
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Here are the 4 steps of the winning strategy.
#1 The Foundation of a Fast Sale
Have you ever seen an artist step onto the stage without makeup?
Makeup enhances their best features and hides all imperfections.
That’s exactly what staging does for a property.
In today’s market, over 90% of the buyers are end-users and roughly 40% of them are first time buyers.
That means most of them are inexperienced buyers struggling to visualize how an empty space could function as a home.
When they have doubts, they simply walk away because there are so many options available in the current market.
That’s why strategic staging is crucial.
We use it to highlight the key selling points, like how a den can function as a second bedroom, while subtly minimizing any small imperfections.
The unit is going to feel bigger, more functional and move-in ready.
The most effective staging removes uncertainty, builds confidence and creates an emotional connection.
And when buyers feel connected, they act faster and give strong offers.
Simply put, in today’s market, staging isn’t optional, it is essential.
Here’s the thing.
Most sellers believe their unit is better than the competitions. Bigger den, better exposure, higher floor, better finishing, etc. They can always find a reason why their units should be able to sell higher.
And I totally get it because you have an emotional attachment to the unit that buyers don’t have, especially if you lived in the unit yourself, of course it is the best.
But here’s the reality: buyers don’t see it that way.
They are comparing your unit to dozens of other options in the market, and the one that stands out and gets the most attention wins.
That’s why staging is just the first step.
It makes sure your unit looks its absolute best and removes doubt from buyers’ minds.
But even the most beautifully staged unit won’t sell if no one comes to see it.
This is exactly why the next step is so important.
#2 Maximize Every Opportunity
What’s the real goal of listing your unit on MLS?
Most people assume it is simply to sell the unit, which isn’t wrong.
But before a sale happens, something more important needs to take place first.
The primary purpose of an MLS listing is to generate as many showings as possible.
No one submits an offer without seeing the unit in person.
Every showing is an opportunity.
If your listing is not bringing in showings, you have zero chance of selling, as simple as that.
We have clients who are firm on their price, wanting to test the market.
And that’s fine.
Maybe there is one person who also falls in love with your unit and is willing to offer the price you want.
But if you are not getting any showings, it is time to face reality, your price is simply too high.
Another common mistake is overloading the listing with excessive details.
Some sellers want to put in every little detail of the unit.
A strong listing isn’t about dumping information, it is about grabbing attention.
A few well-curated photos that highlight the unit’s best features and a description that focuses on its most attractive selling points, that’s what gets buyers to book a showing.
If you look at our listings, you will see an immediate difference.
Let’s talk about this particular unit.
The last sale of the same floor plan in this building happened 12 months ago at $558,000.
In order to generate maximum interest, we strategically listed at $538,000, roughly 4% below the last sale price
I selected a cover photo that showcases this unit’s biggest selling feature, a spacious kitchen with a floor to ceiling pantry.
We’re all set, so I told all my agent friends to get ready for this great listing that’s about to hit the market.
In a challenging market, personal connections make a difference.
It is important to create early momentum by getting the right people excited before the listing goes live.
Then, we launched the listing to MLS.
#3 The Offer Game
Within just 24 hours, we had 7 showings.
That’s an exceptional result in today’s slow market.
I called every agent immediately after their showing to encourage them to bring in an offer.
And we were in a multiple offer situation.
But, even with multiple offers, the best price we managed to get was $530,000, slightly below our asking price.
At this point, my client faced a tough decision.
Accept the offer now?
Or wait for a better one?
I laid out 2 key points to help them out.
The first point:
The market sets the price, not the seller.
Even with multiple offers, we didn’t reach the number we initially wanted.
It’s a signal from the market.
Buyers today are cautious and price-sensitive.
If a property is priced above what buyers are willing to pay, it doesn’t matter what we think it’s worth, the market has already spoken.
Holding out for a better offer could mean chasing a price that simply isn’t there.
Besides, buyers have the perception that the price is more negotiable as the unit stays on MLS longer.
The second point:
The first offer is always the best offer.
This isn’t just an old saying, it is backed by real market dynamics and buyer psychology.
The first offer almost always comes from a buyer who has been actively searching, knows the market well and is ready to act fast.
In this case, the offer came within 48 hours, meaning these buyers had likely seen multiple units, compared options and knew exactly what they wanted.
The first 48 hours are critical because that’s when a listing gets maximum exposure.
It is at the top of MLS searches, generating the most inquiries and drawing in the largest pool of potential buyers.
But the longer a property sits unsold, the less urgency buyers feel.
They start questioning.
Why hasn’t it sold yet?
Is there something wrong with it?
Maybe I can offer even lower next week.
Some sellers are not in need of money and they don’t mind waiting.
But the truth is, waiting too long often backfires.
Instead of getting a higher offer, sellers end up having to reduce their price to regain interest, ultimately selling for less than the first offer.
After weighing these points carefully, my client made the smart move, they accepted the offer.
In today’s market, speed, strategy and understanding buyer behaviour make all the difference.
I want to give you one more bonus point.
#4 The X-Factor
Recently, I have developed a new hobby.
I had the opportunity to learn about Metaphysics, especially the idea of energy attraction, the belief that the energy around us transfers and resonates with the people and environments we interact with.
Think about it.
Have you ever noticed how positive people seem to attract good opportunities, while those with a negative mindset often face trouble and disappointment?
It’s not just coincidence, it is the energy they radiate.
This same principle applies to Feng Shui, which is all about optimizing energy flow in a space to attract the right opportunities, whether it is prosperity, good health or even the right buyer.
I got so interested that I wanted to apply what I learned to the Brampton townhouse that I had a hard time selling.
It sat on the market for months without a single offer, not even a lowball one.
I made small but intentional changes to enhance the home’s energy flow based on the Feng Shui principles.
Within one week, the property was sold.
Coincidence?
Maybe.
But when something works, I take note.
That’s why I have also applied Feng Shui principles to this unit.
I got so interested in the topic and it is becoming a new passion of mine.
We can talk more about this topic in the future if you are interested.
So there you have it, the winning strategy that we used to sell this unit in just 2 days.
But let’s be clear, success in today’s market doesn’t happen by accident.
It takes skill, professionalism and connections to get results.
The market is challenging.
With rising inventory and cautious buyers, properties don’t just “sell themselves” anymore.
Simply posting a listing on MLS and waiting for offers isn’t enough.
In a hot market, almost anyone can sell a property.
But in today’s market, where buyers have more choices and are more price-sensitive, negotiation skills, marketing expertise and the right network make all the difference.
You need a listing strategy that creates urgency and attracts the right buyers.
That means leveraging personal connections, networking with top agents and crafting a listing that generates showings.
From pricing to positioning, every step must be calculated.
If you don’t adjust to what the market is telling you, your property could sit for months with no serious offers.
But of course, even the best strategy won’t work if the seller isn’t willing to adapt.
This client had 100% trust in me and they made smart and fast decisions.
That’s why we got the unit sold fast.
If you are looking for the right plan, execution and expertise to sell successfully in today’s market, you can schedule a call with me at the link below.
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